What we do
Marketing built for the complexity of healthcare.
We work with healthtech startups at every stage — from pre-launch to scaled growth — to build the lifecycle marketing infrastructure that turns members into engaged, retained patients.
Lifecycle Marketing Strategy
A clear plan for every stage of the patient journey.
Most healthtech startups have campaigns. Few have a strategy. We map the full patient journey — from first awareness through long-term retention — and build the marketing architecture to move people through it. That means defining the right channels, the right messages, and the right moments for your specific patient population and growth stage.
What's included
- Patient journey mapping and gap analysis
- Channel strategy and prioritization
- Messaging framework by segment and stage
- Campaign architecture and sequencing plan
Patient Engagement Programs
Touchpoints that feel personal, not automated.
Engagement isn't a metric — it's a relationship. We design multi-channel programs across email, SMS, and in-app that keep patients connected to your platform in ways that feel relevant and human. We bring the behavioral and clinical context that generic marketing agencies miss.
What's included
- Multi-channel engagement program design
- Email and SMS campaign development
- Behavioral trigger mapping
- Content strategy and copy frameworks
Patient Activation & Onboarding
Turn sign-ups into active, engaged users.
Getting a patient to register is step one. The real work is what comes next. We build the onboarding journeys and activation sequences that close the gap between sign-up and first meaningful action — reducing time-to-value and setting the foundation for long-term retention.
What's included
- Onboarding journey design and sequencing
- Activation milestone definition
- First-use and early-engagement campaigns
- Drop-off analysis and re-engagement flows
Retention & Re-engagement
Keep the patients you worked hard to acquire.
Churn is expensive. We build the retention programs that identify at-risk members early and re-engage them before they leave — using behavioral signals, usage data, and lifecycle triggers to intervene at the right moment with the right message.
What's included
- Churn risk identification and segmentation
- Retention campaign design
- Win-back and re-engagement sequences
- Retention reporting and optimization framework
Engagement models
How we engage
We work as an embedded partner, not a vendor. Every engagement starts with a diagnostic — we need to understand your current state before we can build anything useful. From there, we design, execute, and iterate alongside your team.
Project-based
A defined scope with clear deliverables — ideal for strategy work, program builds, or a specific lifecycle challenge you need to solve.
Ongoing retainer
Continuous strategic and executional support as your marketing partner — best for teams that need senior lifecycle expertise without a full-time hire.
Not sure where to start?
Most of our clients come to us with a specific problem. We help them figure out if it's the right problem to solve — and what to do about it.