Senior marketing leadership, shaped around what your business actually needs.
I work with companies that need experienced marketing leadership. Not another agency, not a full-time executive hire, but someone who can step in, figure out what's working and what isn't, and help move things forward.
How I work with companies
Fractional Leadership
Ongoing senior marketing leadership as part of your team. This is the most common engagement. I work with you on a defined schedule, typically one to three days per week, embedded in your business rather than advising from the outside.
Typical areas of support
- Fractional CMO, VP Marketing, or Head of Marketing support
- Marketing strategy and prioritization
- Team leadership and development
- Cross-functional alignment
- Budget and channel guidance
- Measurement and reporting
Interim Leadership
Experienced marketing leadership during a transition. Whether you're between executives, navigating rapid growth, or managing an unexpected gap, I can step in and keep things moving while you find the right permanent hire.
Typical areas of support
- Full marketing leadership coverage
- Team stability and continuity
- Executive search support
- Onboarding support for incoming leader
- Strategic continuity through transition
- Stakeholder and board communication
Strategic Projects
Focused leadership for a specific marketing challenge. Some companies don't need ongoing fractional support. They need experienced help solving a defined problem. I take on a small number of project engagements each year.
Typical areas of support
- Positioning and messaging strategy
- Go-to-market planning
- Lifecycle and engagement strategy
- Customer and market research
- Growth strategy and channel planning
- Marketing organization assessment
How I approach an engagement
Every engagement starts with understanding: the business, the customers, the team, and what's actually happening in the marketing. From there, I establish a working rhythm and focus on the highest-priority opportunities.
Embedded, not advisory
I work as part of your team, not as an outside consultant delivering recommendations. That means I'm in the meetings, talking to your customers, and accountable for outcomes.
Strategy and execution
I move between strategy and execution depending on what the business needs. I can set direction and I can get things done, often both in the same week.
Shaped around your business
There's no standard package. The scope, cadence, and focus of an engagement are defined by what you actually need, not by a service menu.
Common questions
Not sure which engagement model fits?
That's a normal place to start. Tell me what you're working on and we can figure out together whether and how I can help.