Senior marketing leadership.Without the full-time hire.
I'm Ashleigh Emerick, a fractional marketing executive helping healthcare, technology, and mission-driven companies solve complex growth and marketing challenges.
From positioning and go-to-market to acquisition, activation, engagement, and retention, I bring more than 20 years of experience, and the ability to move between strategy and execution when that's what the business needs.
Prior experience includes
Company names reflect prior executive experience, not Everwell client engagements.
You don't always need another agency. And you don't always need another full-time executive.
Sometimes you need an experienced marketing leader who can step in, figure out what's working and what isn't, build the strategy, align the team, and help get the work done.
I work with companies that need senior marketing leadership for a specific stage, challenge, or period of growth, without the cost or commitment of a full-time executive hire.
Fractional Leadership
Ongoing senior marketing leadership as part of your team, including fractional CMO, VP Marketing, or Head of Marketing support.
Interim Leadership
Experienced marketing leadership during an executive search, organizational transition, leave, or period of rapid change.
Strategic Projects
Focused leadership for major marketing challenges including positioning, go-to-market strategy, lifecycle, customer research, growth strategy, and marketing organization.
Broad marketing leadership. Deep expertise where growth gets hard.
I'm a broad marketing executive with several areas of unusually deep experience: the places where most marketing challenges actually live.
Healthcare & Patient Engagement
Healthcare isn't like selling shoes or SaaS. Trust, clinical complexity, privacy, benefits, behavior change, and fragmented patient journeys all affect whether people take action. I have extensive experience across health insurance, digital health, patient engagement, fertility, health benefits, and healthcare technology.
Lifecycle, Activation & Retention
Acquiring a customer is only the beginning. I build strategies that help companies successfully onboard and activate customers, deepen engagement, increase utilization, improve retention, mitigate churn, drive renewal, and increase lifetime value.
Subscription & Membership Growth
Much of my career has been spent in businesses where growth depends not simply on acquiring customers, but on keeping them. That experience spans healthcare membership models as well as high-volume consumer subscription businesses.
What we can tackle together
Senior marketing leadership across the full range of growth challenges.
Marketing Strategy & Leadership
- Marketing strategy
- Executive marketing leadership
- Team development and management
- Prioritization and planning
- Marketing organizational design
- Cross-functional alignment
Positioning & Go-to-Market
- Positioning
- Messaging
- Audience strategy
- Product launches
- Go-to-market strategy
- Market and customer research
Growth
- Growth strategy
- Acquisition
- Conversion optimization
- Funnel strategy
- Experimentation and testing
- Channel strategy
Lifecycle & CRM
- Onboarding
- Activation
- Engagement
- Retention
- Churn mitigation
- Renewal
- Lifetime value
- CRM strategy
Customer & Patient Experience
- Customer journey strategy
- Patient/member engagement
- Customer research
- Behavioral barriers
- Experience optimization
- Healthcare engagement strategy
Marketing Operations & MarTech
- CRM and MarTech strategy
- Segmentation
- Personalization
- Measurement and attribution
- Marketing workflows
- Scalable campaign operations
Experience that goes beyond advice.
Selected examples of work and impact from prior executive roles.
Oscar Health
Scaling engagement across 1M+ members
Led lifecycle, growth, and marketing technology across a 1M+ member health-plan population.
- 50% increase in member engagement
- 10% lift in campaign effectiveness
- 25% increase in PMPM revenue through retention, renewal, and churn-mitigation programs
- 600% faster campaign delivery during critical enrollment periods
Castlight Health
Turning outreach into healthcare action
Led user activation and engagement for a digital health platform serving major health-plan populations.
- 142% YoY increase in high-touch clinical engagement
- 15-20% improvement in care-gap closure
- Built lifecycle marketing programs supporting expansion to 1M+ additional members
- Built and led a 13-person internal team
BOLD
Growing a subscription business beyond acquisition
Led growth marketing across a portfolio of high-volume subscription career brands.
- 38% YoY increase in email subscriptions
- 100% YoY SEO revenue growth
- Increased LTV through a data-driven CRM strategy overhaul
- Launched the company's first B2B product from concept through market introduction
Have a marketing problem that needs senior attention?
Whether you need ongoing fractional leadership, someone to step in during a transition, or experienced help solving a specific growth challenge, I'd love to hear what you're working on.