I've spent more than 20 years figuring out why people do or don't take action.
I've marketed everything from career services and skincare to health insurance and healthcare.
Along the way, I've built teams, launched products, scaled lifecycle programs to millions of customers, rebuilt marketing technology, developed go-to-market strategies, and spent an unreasonable amount of time trying to understand why perfectly rational people ignore perfectly good marketing.
The common thread is curiosity.
How I work
I like messy problems. I like talking to customers. I like figuring out what's actually happening rather than what the dashboard suggests is happening. And I like turning that understanding into marketing that works for both the business and the people on the other side of it.
Today, through Everwell Marketing, I work fractionally with companies that need experienced marketing leadership but aren't necessarily ready for another full-time executive.
Background
My experience spans healthcare, digital health, subscription businesses, and mission-driven companies. I've worked in organizations ranging from early-stage startups to companies serving millions of customers.
Prior roles have included senior marketing leadership at Oscar Health, Castlight Health, BOLD, and others.
Have a marketing problem that needs senior attention?
I'd love to hear what you're working on.