About Everwell Marketing
25 years of marketing experience. 10 in healthcare.
Everwell was founded to bring enterprise-grade lifecycle marketing expertise to the healthtech startups that need it most.
Our story
Ashleigh Emerick is the founder of Everwell, bringing 25 years of growth and lifecycle marketing experience, including 10 years focused specifically on healthcare.
She has led member engagement, onboarding, and retention programs at organizations including Oscar Health, where she oversaw lifecycle marketing across a 1M+ member base, and Castlight Health, where she built onboarding journeys supporting more than 1M new health-plan members.
Earlier in her career, she led growth and retention marketing for consumer subscription brands — giving her range across both strategy and hands-on execution, not just theory.
What guides us
Principles we don't compromise on.
Clarity over complexity
Healthcare is already complicated. We cut through the noise and give you a clear picture of what's working, what isn't, and what to do next.
Strategy before tactics
We don't lead with channels or campaigns. We start with the patient journey and build the strategy that earns the right to those tactics.
Honest partnership
We'll tell you when something won't work. We'd rather have a hard conversation early than a disappointing result later.
How we think about healthcare marketing
Patient activation isn't a campaign — it's a system. It requires understanding the behavioral, emotional, and logistical barriers that keep people from engaging with their health. We bring that understanding to every engagement, and we build marketing programs that respect the complexity of the patient experience while still driving measurable results.
Want to work together?
We take on a small number of clients at a time so we can do the work properly. If you're a healthtech startup ready to get serious about patient marketing, let's talk.